It’s that time of year when A-Level results become clear, and Clearing becomes an option for those whose results were not what they expected.
I teach on the BA (Hons) Public Relations and Communications at the University of Greenwich – and if that is the subject area you are considering for study, particularly in London, let me make sure you have all there is to know about our degree.
We’re based in one of the most beautiful parts of London – you may have seen us on the TV for the last few weeks as one of the Olympic 2012 venues, and soon to be the same for the Paralympics. It is truly amazing.
One of the most important stresses of our course is employability. You will find graduates of our relatively new degree working, amongst other destinations as a Publicist on BBC and E4 programmes at entertainment agency Ian Johnson Publicity, and an Account Executive at Kaizo. From an Account Executive at Bell Pottinger, to one at The Good Agency.
Students take work experience placements while on the degree, with what they have learnt from those times being assessed as part of a course on professionalism. Recent student PR placements have included Accessorize, Burton, Clifford French, Macmillan Cancer Support, Sotheby’s and Twestival.
As well as them, there are other experienced lecturers like Mandy Atkinson who make up the team, a number of specialist visiting lecturers, as well as a host of guest lectures during the year. During the coming term, Colin Byrne, CEO EMEA of Weber Shandwick, one of the world’s biggest PR agencies is joining us to give a guest lecture.
Geographically, the Business School of which we are a part sits right across the Thames from Canary Wharf and London’s prime business district.
And then I suppose there’s me. I’d like to think that not too many PR degree courses offer a lecturer who teaches the same way as me. In a former life, I was head of PR at BBC Radio 1, and I will use many of the case studies of sex, drugs and rock and roll from my little black book to illustrate lectures, whether on crisis management, or media relations. As well as the corporate profile of the station, I managed the profile of anyone from Chris Moyles and Tim Westwood to Sara Cox, Trevor Nelson and Scott Mills.
I’ve also worked in political PR and in government, supporting MPs and government ministers. And as a freelancer consultant, my clients have included London radio station Kiss 100, music technology app Shazam, broadcaster Nicky Campbell, and radio industry trade body, the Radio Academy – you try managing a photo-call with George Michael.
I put a big priority on getting to know my students – this is public relations – and using my experiences and contacts to their best advantage.
I think our course content and approach, the lecturers on the course, and our unique location in London makes the University of Greenwich the best if you are considering studying Public Relations and Communications in London for 2012/13. Plus the degree is accredited by the CIPR (Chartered Institute of Public Relations), and is a partner university of the PRCA (Public Relations Consultants Association).
If you are involved in Clearing – you know what you’ve got to do! And I hope there might be a chance I’m teaching you next term. Good luck, whatever you decide to do.