Recommended reading – these books come with a ‘Dutch’ seal of approval.  Each title links through to the relevant page on ‘Amazon’ when clicked.

** NEW BOOK **


Oyvind, I., van Ruler, B., & Fredriksson, M. (eds.) [2009] ‘Public Relations and Social Theory’ Abingdon:  Routledge

“One of the first books to apply critical and social theory perspectives to the PR stage alone.  A range of contributors assess the potential contribution of the likes of Foucault, Bourdieu snd Weber.  A substantial and long overdue piece of work.”





storytelling1  Boje, D.M. [2008] Storytelling Organizations’  London: Sage Publications

“An insightful new book, developing theory in this fast moving area of academic endeavour, providing new dimensions to communication theory through storytelling.” 


bornyesterday  Burn, G. [2008] ‘Born Yesterday: The News As A Novel’  London: Faber & Faber

“Gordon Burn delivers what feels like a new genre of fiction, using the news that we have already lived through, and those little coincidences and connections that seem to be responsible for our daily life.  Has to be read to be experienced.”


flat-earth-news  Davies, N. [2008] ‘Flat Earth News’ London: Chatto & Windus

“Nick Davies uses his considerable experience as a journalist to lift the lid on why, in his opinion, truth is increasingly taking a back seat in the news.  Both public relations and journalism come under his scrutiny, and it is as good as a ‘score draw’ when it comes to declaring who is ultimately responsible.  More anecdotal than academic in its approach, it is still a must read.”


letang  L’Etang, J. [2008] Public Relations: Concepts, Practice and Critique’  London: Sage Publications

“The latest textbook from one of the most authoritative sources in the PR academic community takes a cross disciplinary approach, enabling students to better reflect on the contribution of ideas such as postmodernism to contemporary practice.”


perloff01  Perloff, R.M. [2007] ‘The Dynamics of Persuasion:  Communications and Attitudes in the 21st Century”  Taylor & Francis

“One of my preferred textbooks for the teaching of consumer persuasion and influence/psychology related courses.  Very clear and of interest to anyone more generally with an interest in persuasion.”



hypocrisy  Runciman, D. [2008] ‘Political Hypocrisy’  Woodstock: Princeton University Press

“Takes a historical trip, looking at the contribution of a range of thinkers, philosophers and writers around the issue of hypocrisy in politics – and whether in fact it is a necessary evil.  Perhaps good, habitual liars make for better politicians than those that are occasional ones who just aren’t very good at it.  And those that don’t lie at all cannot engage in the dealing that is a necessary part of democratic horsetrading?  Worth a reading, particularly when reading in conjunction with the Tavris & Aronson book on politicians and cognitive dissonance.”

research  Saunders, M., Lewis, P., & Thornhill, A. [2007] ‘Research Methods for Business Students’ Harlow: Pearson Education

“The definitive textbook for any student writing their dissertation.  A good starting point – and on-going reference point.”


shirky   Shirky, C. [2008] ‘Here Comes Everybody’ London: Allen Lane

“Probably the book of the year.  Easy to read, this book explores the power and potential of social media, networks – and by implication, reference groups, and diffusion of innovation theory.”


mongeau  Stiff, J.B. & Mongeau, P.A. [2003] ‘Persuasive Communication’ New York: The Guildford Press

“Another core textbook I recommend on consumer persuasion and influence course units.”


the-black-swan  Taleb, N.N. [2007] ‘The Black Swan’ London: Penguin Books

“The book I wish I had written.  It so eloquently sums up a lot of what I had previously felt I had gathered from personal reflection on professional practice.  A clearly written, compelling book that argues that society has almost got itself into a frenzy trying to plan and predict everything, when the bigger impact events especially are nigh on impossible to predict by their very nature.  In its trail, we are force-fed by a conveyor belt of ‘experts’ who actually know very little at all.  I don’t do the book justice here.  You have to read it.  My personal favourite read of 2008.”

mistakes  Tavris, C. & Aronson, E. [2008] ‘Mistakes Were Made (But Not By Me):  Why We Justify Foolish Beliefs, Bad Decisions and Hurtful Acts, ‘  Pinter & Martin

“A wonderful little book on the theory of cognitive dissonance – but written about how it manifests itself in real life.  Rather than exploring how it may be exploited by PRs and marketers to help persuade their target audiences to do things, this books looks at how cognitive dissonance hits people – and the adaptive strategies we take to deal with it.  It shows how it makes politicians less effective communicators – and maybe give PRs some help in helping to hold a mirror to politicians, so maybe one day, they might do something about it.  To this day, very few of them do, because the force of self-justification is so overwhelming in all of us.  A good book – easy to read.”

tech  Tench, R. & Yeomans, L. [2006] ‘Exploring Public Relations’  Harlow: Pearson Education

“THE definitive public relations textbook.  If you are PR student and you only buy one book, this should be it.  It is the best book by a mile.”


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